1️⃣ Organise, organise, organise: Start by creating folders and labels for different subjects so you can easily find what you need. 2️⃣ Unsubscribe strategically: Cut down on clutter by unsubscribing (not just deleting!) from newsletters and promotions that you don't read. 3️⃣ Set aside time: Dedicate specific periods each day to check and respond to emails, rather than continuously throughout the day. 4️⃣ Prioritise and respond promptly: Address important emails first, so not to let them pile up. 5️⃣ Archive or delete: Once you've dealt with an email, file it or label it to keep your inbox clean and clutter-free.

Social media is likely to be the most popular type of content marketing, but it's much too frequently disregarded as the crucial element of a successful content marketing strategy that it actually is. It entails the creation of material to promote your products and/or services and the promotion of it on social media, foster community among your target market, and increase customer traffic. Social media is continuously changing as new features and platforms appear every day. In order to raise brand awareness and set your business apart from the competition, social media may be utilised to create a brand voice or personality and promote captivating content across several channels. It can also be utilised in a supplemental capacity. For instance, you can distribute links to an article or blog on whatever social media platform you choose, such as Twitter, Instagram, Facebook, LinkedIn, and so on. A social media campaign does not necessarily, have to live within all your chosen social media channels. Depending on the campaign objectives and targeted audience, you may want only to use some of these channels. Now you know the ins and outs of social media for business. What do you think? You are aware that social media should be used by your company because it is a channel that is always open. But does the thought of creating content on a weekly basis feel you with dread? Do you already have content like articles, blogs, or testimonials but are unsure how to get started?

Let's talk about the importance of establishing a communications strategy. After all, every business needs one. But what actually is needed I hear you ask. Firstly, you have to think about communicating with your target audience. The strategy needs to include who you are talking to, why you are speaking with them, how and when will you will speak to them, what form of communication you should take, and what channels you should use to share it.